I found the book very insightful and interesting to read. There is quite a bit of valuable information for new companies, and great ideas to help established companies stay focused. Ms. Coleman uses actual business examples of her theories in the book which drives home the value of the information.

I wish I had bought Green Banana Papers before ever spending a dime on marketing. It's a candid conversation with a talented marketing veteran who has made a career out of making the tough decisions and winning. Coleman anticipated all my questions and answered each with clarity, intelligence and humor. Where's the sequel? I don't want the conversation to end!!!!!!!

This book is packed full of extremely timely and useful information for those who want to know what an 'intuitive thinking' marketing pro knows. It's fresh and practical, so it gets 4 stars. The layout and design is clean, crisp and draws you in with packaged snippets of advice and examples. Clean, simple visual communications bumps it up a star for me to a 5.

Keep it around as a reference, pick it up and read a few pages, flip through it until your eyes zoom in on a few words that catch your attention. You'll either learn something or have something you believe to be true reconfirmed. A great reference!

I am a senior engineer for network security operations. I read this book to learn best practices for improving the security of my enterprise. I was very pleased to learn that "Hack Proofing Your E-Commerce Site" (HPYES) was not another "hacking book," like so many published recently. HPYES offers a wealth of practical recommendations and solid guidance for anyone responsible for host and network security.

Syngress' motto for their "Hack Proofing" series is "The only way to stop a hacker is to think like one." That slogan may be true for vulnerability assessment or penetration testing, but it does the material in HPYES a disservice. This book is less about the thrill of compromise and more about the measured peace of maintaining a well-protected enterprise.

HPYES is noteworthy for its mature, reasonable, thorough, and clear approach to explaining security practices. The diagrams and screen captures are excellent. The seven authors consistently present topics through the security tenets of confidentiality, integrity, and [availability]. I believe even managers of technical staff would find this book rewarding.

My favorite chapters discussed incident response (10), financial transactions (6), and policy (4). Chapters 6 and 10 were especially enjoyable, as they contained material I hadn't read elsewhere, like descriptions of electronic commerce technologies and a comparison of responses to web site compromise. (Imagine -- original material in a security book!)

HPYES offered a few disappointments. I was dismayed to see an installation of Apache on Windows, vice UNIX. Page 336 mentions SSH as "Secured Socket Handler"; I believe the community knows SSH as simply Secure Shell. Chapter 7 also suffered from awkward English, but compensated by introducing Nessus as a sample vulnerability assessment tool. Appendix B was probably not needed, as it's just a reprint of "Fast Track" material from individual chapters.

Overall, I recommend HPYES to anyone responsible for enterprise network security. This book won't receive the manufactured hype of books like "Hack Attacks Revealed" or "Hack Attacks Denied," but you will quickly recognize the HPYES authors are both skilled practitioners and effective educators.

(Disclaimer: I received my review copy free from the publisher.)

Great book, for overall penetration testing, vulnerability assessment - even policy development.

Good for managers and technical people alike.

Hunt Brent down at Blackhat/Defcon and pester him to sign your copy.

Anyone with an eCommerce site can benefit from this book. Especially if you have been concerned whether you have covered all of the potential vulnerabilities associated with such sites. It is quite comprehensive in the treatment of risks, vulnerabilities, threats, and how to mitigate them. It is not a How-To book. You won't find absolute answers for firewall configurations and bandwidth requirements. It won't even tell you how to run UNIX commands or code HTML pages. What it does address is the fact that you need to ask the questions. Then it helps you determine the right answers for your site. It certainly helped me become aware of some things I had missed.

For anyone who is looking to grab a piece of Internet pie, she or he could certainly do worse than to start with Priscilla Y. Huff's HerVenture.com as an appetizer.

Ms. Huff has done an admirable job of packing her book with plenty of jumping-off points for those who seek to make their living from their websites. Huff delves into everything from choosing a provider, to building the site, to providing great customer service. She also fills her pages with websites, addresses and book recommendations for the taking. Though the book is presented from a female perspective, we found nothing that could not be useful for the male as well.

The most helpful segments are the mini-interviews of existing and supposedly successful women webprenuers, who offer advice on financing, idea generation, resources and the like. We did take the time to visit some of the sites that were mentioned, and found that several were out of business, including one by high-profile author and web pioneer Aliza Sherman, and others were rather unattractive and unprofessional. This led us to wonder if the author took the time to visit the sites of the women she profiled. Nevertheless, the profiles will serve as inspiration for those who value the ingenuity and tenacity needed to succeed on today's Internet.

If you are feeling hungry for success, pull up at seat at Huff's table. You won't leave hungry.

--Literate Planet

When it comes to the Internet, what gets in the way for most small business owners is the newness of it all, the steep learning curve and the fact that there is so much to learn, much of it technical. And although the examples in Herventure.com are exclusively of women-owned businesses, the information is practical and useful for anyone who wants to start or expand their business online.

With so many opportunities and scams out there for people wanting to work from home, this book is a must. It is also excellent for those who already have their own home business (or any business really) I would highly recommend it to anyone who is looking for a book with knowledge on home based businesses and there are so many ideas!

The author bought Shrewd.com for his domain consulting firm for $1,400 and tells how to buy elite domain names cheap.

Want a free name? Tells how to choose the best free name.

The book may contain thousands of dollars of consulting advice and increase your sales by thousands, but expensive for a book. Lose one star for price.

This is a marketing/branding book. Not a technical DNS book.

How To Select & Buy an Elite Domain Name was first written as a printable ebook with two pages on each side of an 8.5 by 11 sheet of paper - in case anyone didn't know. Such information and sample chapters are available at their website. I rank this book a 5 star book because the insights/examples provided far outweigh any concerns/problems I found with the book. This book caused me to look at domain names from a different perspective.

The book is segmented into four different sections. They are: Quality Naming Styles, Inferior Naming Styles (to avoid), How to buy from speculators/at auctions/brokers and miscellaneous topics at the end. Each section has approximately 20, one or two page subsections explaining the topic. What it does offer is quick, easy to read "business nuggets" that are a page or so in length.

I loved How To Select & Buy an Elite Domain Name for the following reasons:

1. It flat out states the importance of marketing & branding in choosing a business domain name. A brand or name is in the mind of the prospect. If you can build a powerful name brand, you will have a powerful marketing program. If you can't, then all the advertising, fancy graphics, sales promotion and public relations in the world won't help you achieve your objective.

2. Excellent examples of business/domain naming stupidity/effectiveness are provided. These insights, in my opinion, are quite on the nose, and he brings up good points.

3. He talks about the plethora of websites that are produced each year and the need to be memorable.

4. He discusses how names must get inside a consumer's mind.

5. The book was very easy to read - short, with examples.

I disliked How To Select & Buy an Elite Domain Name for the following reasons:

1. The price for, at best, a hundred-page book.

2. At times it reads like a college textbook, fair to all sides, but no absolute directions. Books by other consultants sometimes border on arrogance - my way is the right way.

3. It's NOT ideal for Internet-BEGINNERS seeking to learn what is a domain name. It's more a hundred-page executive report than a book filled with reference information. The author often refers beginners to the Internet for more information instead of explaining it.

Conclusion: Buy the book IF you are looking for an elite domain name. It is well worth the time and money.

I found "How to Select & Buy an Elite Domain Name" a quick read that thoroughly covers selecting, valuing, and purchasing a domain name. The book is short, but it is packed with information and examples. It is well organized and easy to read.

If you are choosing a new domain name for the first time, this book will help you avoid many common mistakes like using numbers and words that sound alike. If the name you want is already registered, this book will help you with strategies to find an alternative and probably better domain name.

The book is definitely worth the price if you are planning on buying a domain name from a cybersquatter or speculator. After reading this book, I was able to confidently and logically negotiate a fair price from a speculator for the domain name I wanted.

The subject of Incoterms is almost arcane in American jargon. The previous version was less readable even though the format was similar. I suggest that everyone trash their 1990 version and take advantage of the changes in format so that you can explain the meaning and impact of the Incoterms 2000 to your organization.

This book is a must for every sales,logitics and shipping managers who intend to work seriouly on a worldwide basis. Incoterms are the keys of international commerce and must be understood by all parties involved.

This book may not be the most enjoyable you've ever read, but it is the offical guide put out by the ICC. It is broken down by Incoterm and into each category of obligation by the seller and buyer. This is the book that will be translated into multiple languages for everyone in the world to read. You really can't ask for more. However, if you are new to Incoterms, don't expect to understand it after going through it only once. It's still not an easy subject to grasp for new exporters/importers.

For American exporters/importers I would definately recommend reading a supplementary book put out specifically for Americans. Incoterms are partially written with European countries in mind, so there are important considerations for countries with borders and exports laws similar to the USA. The best supplimentary book I've seen so far is "Incoterms for Americans" by Frank Reynolds, the USA representative to the Incoterms 2000 revision meeting. The 2000 version may not be officially out yet. I got it at a seminar.

As an information security professional, I take an extreme interest in information warfare, as it is closely connected to the infosec field. Thus, I was excited to read Information Warfare: How to Survive Cyber Attacks, and see what it offered from the information security point of view.

However, author Michael Erbschloe seems to imply that readers who will benefit most from his book have a whole country under their command - that is the extremely high level at which it's aimed. People running companies will also benefit from Erbschloe's guidelines. Filled with exciting statistics, such as how many "cyberwarriors" the US will have by the year 2005 (the answer: triple the current amount), the book provides a fine-grained description of the cyberwarfare of the near future. While its style is reminiscent of an official government document, the book raises issues that might become important in the future, since our reliance on computers is constantly increasing. The book also provides the "big picture" of information warfare, a taxonomy of infowar strategies and a potential threat landscape with damage evaluation.

The most exciting chapter is a description of a fictitious "Trillion dollar cyberwar" waged by a band of 10 malicious hackers against the world. Combining email viruses, hacking and disclosure of sensitive information with physical attacks on phone company switches and computer installations, the group causes almost a month of trouble, triggering extensive panic, armed conflicts and other doomsday events. This Perl Harbor 2 (PH2) scenario is an example of "sustained terrorist information warfare," according to Erbschloe.

Information Warfare also sheds light on the motivations of those who become cyberwarriors - or cyberterrorists (the latter are described as "curious nerds moving to the dark side"). Erbschloe then ponders questions such as "Will Americans make good terrorists?"

Every chapter is concluded by a high-level agenda for action, mostly targeted to government and big business. The book suggests that the best way to prevent future "ruinous" cyberattacks is to establish a "super cyber patrol" for the Internet. Another suggestion is that computer users maintain constant battle readiness, a scenario analogous to the Cold War, in order to thwart potential attacks.

Overall, Information Warfare satisfied my curiosity on this exciting subject, providing enlightenment on what the future could bring to the field of information warfare.

This is an excellent book for the skeptic who thinks that "it can't happen to us!" I think many different companies (government and private sector alike) will be amazed at how comparitively little it actually costs to prevent a corporate disaster. Ever wish to go inside the mind of a good hacker and learn how he does it? This is the book for you!

This analysis of information warfare goes far beyond the writers in the 1990s and it is the first book that digs into the potential economic impact of cyber attacks. The author also gives solid recommendations on how private companies and the government can work together, some of which may be rather alarming to the faint at heart.

it's probably the best book till now for the e-commerce la

I have used this book continually since its first or second (looseleaf) edition. Ben Wright wrote one of the first serious works to diligently and thoughtfully explain practical Internet legal issues. He and Jane Winn have continued to make this the best, clearest reference work on e-commerce, a field where many poorly-written books were rushed to press. I keep it at my desk and tell my e-commerce lawyer colleagues to do the same.

The Law of Electronic Commerce, Fourth Edition, is a fine resource for lawyers practicing in the e-commerce area. It incorporates the rare combination of a broad coverage of applicable topics, substantive explanations of those topics and practical advice on how to apply them that is kept up to date in this rapidly changing environment by the hard work of the authors. I have a copy on my desk as I type this and it will remain within arms reach.

If you use Application Center buy this book. Far better than what passes for a manual from Microsoft and even better than the Microsoft class.

Clear, easy examples, plenty of walk-throughs. There are a few errors, but the book also points out errors on other sources. The author was very responsive through e-mail and directed me to some updates that cleared up the errors. I'm very happy with this book.

When I was told by management to learn Application Center 2000 in a hurry for an upcoming project, my first step was to look for a book on the subject. Application Center 2000 is very new and Microsoft has little documentation to support it. Worse yet, the Resouce Kit is filled with errors. The first book I purchased was very technical and hard to understand. I then purchased Microsoft Application Center 2000 Configuration and Administration by Don Jones. It was different. The book is written in a style that I have found very helpful as I try to learn and deploy this new product. We will be putting Application Center 2000 in production by the end of March and this book made it happen. Thanks!

If you want to hear a great interview with Jeff Senne, take a look at http://www.realvoices.com/ss/sball/WWA02.htm I found the book interesting and useful, and with the audio of his interview, it's a must read.

Wally Bock and Jeff Senne have brought an understanding of why and how the internet should be used in terms of marketing, selling and increasing business. The book is written so that the small business to the Fortune 500 company can find insight to strategies and usefulness of the Internet to increase online operations and their profits. This is the type of book that you carry with you on business, have pages 'dogged earred' for reference and to read over again for new ideas and thoughts you missed on the first or second reading. Written in a way that anyone can understand, without the high tech terminology, to get the job done. This is a 'keeper'.

With the importance of saving money with your Intranet, isn't it great to find one which has a guideline for success? There's an audio interview with Wally at this location, http://www.realvoices.com/ss/sball/WWA06.htm Take a listen and enjoy the conversation there.

This text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :)

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I used this book in my ecommerce class and the materials provided is very informative and easy to follow.